Legal notice
LEGAL NOTICE
Last Updated: September 26, 2026
Welcome to Michelle ML.
This Legal Notice provides important information regarding the use of the Michelle ML website, our products, services, digital content, tutorials, VIP Membership, and other original content.
The Michelle ML website and business are operated by:
U Touch Technology Development Limited
Hong Kong Special Administrative Region
By accessing or using this Website, you agree to comply with this Legal Notice, our Terms of Service, and other applicable store policies.
This Legal Notice should be read together with our Terms of Service and does not replace the more detailed terms governing purchases, subscriptions, digital content, intellectual property, refunds, or other services.
1. Intellectual Property Rights
Unless otherwise stated, the Website and original content made available through Michelle ML, including but not limited to:
- Original jewelry designs;
- Wire crochet designs;
- Wire crochet tutorial videos;
- Instructional demonstrations;
- Written instructions and educational materials;
- Original patterns, diagrams, and creative content;
- Product photographs and videos;
- Brand graphics, logos, and visual materials;
- Website content;
- Original artworks; and
- Other original creative materials
are owned by, licensed to, or otherwise lawfully used by U Touch Technology Development Limited and may be protected by applicable copyright, trademark, and other intellectual property laws.
Purchasing a physical product, digital tutorial, VIP Membership, subscription, or other service does not transfer ownership of Michelle ML intellectual property to the purchaser.
Except where expressly authorized in writing by Michelle ML or permitted by applicable law, protected content may not be copied, recorded, reproduced, republished, uploaded, distributed, redistributed, resold, sublicensed, or otherwise commercially exploited.
Nothing on this Website should be interpreted as granting any license or intellectual property right except as expressly stated in our applicable terms or policies.
2. Digital Tutorials and VIP Content
Michelle ML provides original wire crochet tutorials and other educational and creative content through the Website and, where applicable, restricted VIP membership areas or third-party video-hosting services.
Unless otherwise expressly stated, access to restricted tutorial and VIP Content is provided to the authorized customer for personal learning use only.
VIP Membership or access to a tutorial does not transfer ownership of the tutorial, video, instructional material, design, photograph, diagram, or other protected content.
Unless expressly authorized in writing by Michelle ML, users must not:
- Record or screen-record restricted tutorial videos;
- Copy, reproduce, or download protected content by unauthorized means;
- Upload, redistribute, publish, or republish protected content;
- Resell, sublicense, or commercially distribute protected tutorial content;
- Share membership accounts, login credentials, restricted links, or access with unauthorized persons;
- Remove, obscure, replace, or alter Michelle ML copyright notices, branding, watermarks, logos, or other source-identifying information for unauthorized use;
- Circumvent or attempt to circumvent membership restrictions or technological access controls; or
- Use protected tutorial content to create or distribute unauthorized substantially reproduced instructional materials.
For complete rules governing Digital Content and VIP Membership use, please review our Terms of Service.
3. AI Modification and Unauthorized Republication
The use of artificial intelligence, generative AI, video-editing software, image-processing software, voice replacement, cropping, filtering, re-editing, or other technological methods does not, by itself, create authorization to use Michelle ML protected content.
Unauthorized copies or recordings of Michelle ML tutorial content must not be altered, disguised, reconstructed, or transformed through AI or other technological means for unauthorized republication, redistribution, resale, or other unauthorized exploitation.
Modification or AI-generated alteration of an unauthorized copy does not grant permission from Michelle ML to republish, redistribute, sell, or otherwise exploit the underlying protected content.
Removing or replacing Michelle ML branding, copyright notices, watermarks, logos, or other source-identifying information does not create ownership of or authorization to use the underlying protected content.
Michelle ML reserves all rights in its protected original content.
4. Unauthorized Use and Protection of Content
Where we reasonably determine, based on available evidence, that restricted Michelle ML content has been materially misused in violation of our Terms of Service, we may take reasonable measures to protect our content and intellectual property rights, subject to applicable law.
Such measures may include:
- Restricting access to protected content;
- Suspending or terminating applicable membership access;
- Restricting an account where permitted under our Terms of Service;
- Preserving relevant records and evidence;
- Requesting removal of unauthorized copies from websites, social media platforms, or other services; and
- Taking other appropriate steps available under applicable law.
Any subscription, access, cancellation, or refund consequences associated with such circumstances will be handled in accordance with our Terms of Service, Purchase Option Cancellation Policy, Return & Refund Policy, and applicable law.
5. Handmade Products Disclaimer
Many Michelle ML finished jewelry pieces are handmade or partially handcrafted.
Because of the nature of handmade craftsmanship and the characteristics of natural and manufactured materials, slight variations in color, texture, shape, size, finish, stitch placement, or other details may occur between individual pieces.
Reasonable variations resulting from the handmade process are part of the unique character of each piece and are not necessarily considered defects.
We make reasonable efforts to display product photographs, colors, dimensions, and descriptions accurately. However, actual colors and appearance may vary slightly depending on lighting, photography, screen settings, and individual devices.
Nothing in this section affects customers' rights where a product is damaged, defective, materially different from the product ordered, or where an incorrect item has been supplied.
6. Tutorials, Tools and Educational Information
Michelle ML tutorial and educational content is provided for learning and creative purposes.
Customers are responsible for using crochet hooks, wire, jewelry-making tools, findings, adhesives, cutting tools, and other materials safely and appropriately.
Customers should follow appropriate safety precautions and any manufacturer instructions applicable to tools or materials used.
To the extent permitted by applicable law, Michelle ML is not responsible for injury or damage resulting from misuse of tools or materials, failure to follow applicable safety instructions, or use of products or techniques for purposes for which they were not intended.
Nothing in this section limits any liability, rights, or remedies that cannot lawfully be excluded or limited.
7. Website and Product Information
We make reasonable efforts to ensure that information provided on this Website is accurate and current.
However, product availability, specifications, descriptions, pricing, images, promotions, tutorial availability, membership content, and other Website information may occasionally contain errors or require updates.
Where permitted by applicable law, Michelle ML reserves the right to correct errors and update or modify Website content, product information, pricing, policies, or services where reasonably necessary.
Any changes affecting an existing order or subscription will be handled in accordance with applicable law and the relevant store policies.
8. Third-Party Services and Links
Our Website may contain links to or integrations with third-party websites, platforms, payment providers, video-hosting services, subscription-management services, social media services, shipping providers, or other external services.
These third-party services operate under their own terms, policies, systems, and privacy practices.
Michelle ML does not control independent third-party websites or services and, to the extent permitted by applicable law, is not responsible for their independent content, availability, policies, or practices.
Nothing in this section excludes responsibility that cannot lawfully be excluded.
9. Limitation of Liability
To the fullest extent permitted by applicable law, Michelle ML and U Touch Technology Development Limited will not be liable for losses or damages arising solely from circumstances beyond our reasonable control, including certain third-party service interruptions, carrier delays, technical outages, force majeure events, or customer misuse of products or services.
Nothing in this Legal Notice excludes or limits liability where such liability cannot lawfully be excluded or limited.
Nothing in this Legal Notice affects any mandatory consumer rights or remedies available under applicable law.
10. Privacy and Data Protection
Michelle ML respects the privacy of our customers and Website visitors.
For information about how personal information is collected, used, disclosed, and protected, please review our Privacy Policy.
Information relating to customer accounts, subscriptions, orders, payments, Website use, and customer support may be processed as described in our Privacy Policy and applicable law.
11. Relationship With Other Store Policies
This Legal Notice should be read together with our:
- Terms of Service
- Privacy Policy
- Return & Refund Policy
- Shipping Policy
- Purchase Option Cancellation Policy
Our Terms of Service contain the principal contractual provisions governing use of the Website, Digital Content, VIP Membership, intellectual property, customer accounts, and prohibited uses.
Our Purchase Option Cancellation Policy governs recurring subscriptions, automatic renewals, cancellations, membership access periods, and related subscription matters.
Our Return & Refund Policy governs applicable returns and refund eligibility.
If mandatory consumer protection laws provide rights that differ from any provision of our store policies, those mandatory legal rights will continue to apply.
12. Governing Law and Disputes
This Legal Notice and the applicable Website terms are governed by the laws of the Hong Kong Special Administrative Region.
Any dispute arising out of or in connection with this Legal Notice or the applicable Website terms shall be submitted to the exclusive jurisdiction of the courts of the Hong Kong Special Administrative Region, subject to any mandatory consumer protection rights or jurisdictional rules that may apply and cannot lawfully be excluded by agreement.
13. Changes to This Legal Notice
We may update this Legal Notice from time to time to reflect changes to our business, products, Digital Content, subscription services, Website, intellectual property protection measures, or applicable legal requirements.
The latest version will be published on this Website together with the applicable Last Updated date.
Where required by applicable law, material changes affecting existing customers, purchases, or subscriptions will be communicated appropriately.
Changes will apply in accordance with applicable law and will not be applied retroactively where doing so would unlawfully remove or restrict existing customer rights.
14. Contact Us
If you have any questions regarding this Legal Notice, intellectual property, Digital Content, or the use of Michelle ML content, please contact:
Michelle ML Customer Service
Email: support@michelleml.com
Website: www.michelleml.com
Operator: U Touch Technology Development Limited
Jurisdiction: Hong Kong Special Administrative Region